Name: Direct Mail
Version: 5.2.1 Build 537
Released: Jan 16th, 2018
Developer: e3 Software
Mac Platform: Intel
OS Version: OS X 10.11 or later
Processor type(s) & speed: 64-bit processor
Web Site: http://www.marketcircle.com/daylite/addons.html
Design personalized newsletters for your e-mail marketing campaign, send them to numerous contacts and track their results, with this comprehensive app
Online mass marketing campaigns can help you popularize your products or spread the word about certain events. Designing them and determining their effectiveness is another matter entirely, as all you can usually do is click ‘Send’ and hope for the best.
That is not the case with Direct Mail, a powerful application that can help you throughout every step of your project. You can use it to design newsletter content, preview it on various devices and e-mail clients, manage your contacts and verify your campaign’s results.
Bundled with a host of templates suitable for just about every purpose
Acquiring a mailing list is easy enough, but designing promotions, newsletters, and announcements in such a way as to attract the most attention is a bit more difficult. Direct Mail comes equipped with numerous templates, specially created for certain types of e-mails.
You can customize them to your heart’s content, but they are much more likely to be read if you also include mail-merge tags, which automatically insert data from each recipient into the message.
Check if your e-mail is properly laid-out and ensure it will not be marked as spam
Your newsletter may look good in Direct Mail, but this may not be the case if the recipient opens it with another e-mail client. To prevent such issues, this app can show you how the design looks like in Gmail, Outlook, Yahoo Mail and many others. Be advised though that a fee is required for the complete design test.
We all hate spam, so you should probably make sure your own e-mail is not marked as such. This application can perform various checks to assess the risk level and provide suggestions.
Verify the success of your marketing campaign by viewing detailed statistics
Your message may be perfectly designed and still not be appreciated by the recipients and, just for such occasions, Direct Mail displays a report that lets you know how many people opened the message, clicked the provided link, unsubscribed from your service or even marked the e-mail as spam.
Overall, Direct Mail is a comprehensive macOS application that offers a broad range of functions designed to help you manage marketing campaign projects from the initial idea to the analysis of the results.
What’s new in Direct Mail 5.2.1
January 16th, 2018
- Fixed a bug that prevented the subscribe form preview thumbnail from displaying correctly
- Fixed a bug that could result in incorrect design test previews
- Fixed a bug that could cause crashes or memory corruption
- Improved the validation of message editor toolbar user interface elements
- Additional bug fixes and improvements